The Problem

Established in 2010, The Muskoka Surfboard Company was conceived in Newport Beach, CA while I was learning how to surf. Being an ex-waterskier, I loved the experience of being bare foot on a surf craft. Fully aware of wake surfing but lacking a sufficient boat, I endeavoured to combine water skiing and surfing behind small horsepower boats with hand shaped retro wood alaia boards.

about us

I've changed the focus of Muskoka Surfboard from trying to be a business to just being a hobby. I currently have a full time job managing my other business, Grandview Waterfront Products however, I will continue to make Obeche (the blonde, light, water repellant African hardwood)  alaia Muskoka Surfboards, on a board by board basis, as time permits. I have a limited number of blanks in stock and I have a small supply of Obeche strips that will be laminated into more blanks for future board manufacturing. If you are interested in a board, please email me at: richard@muskokasurfboard.com 

I am still promoting the stoke, driving around in the VW Surf Bus when the sun is out and having fun every time I'm out on a board.....but just a hobby now.

the solution

In Ontario, the tow surf season is short - mid June to the end of August. 

Launching a new brand requires an enormous amount of time, money and effort. Attending trade shows, weekend events and maintaining a social media presence is all consuming during the season. 

Retailing through dealers increases sales numbers but decreases total margin. All the profits were going back into inventory, sales and promotional activities.

Each board takes about 5 hours to produce. Fulfilling orders, attending events, practising and developing a social media presence left little time for family and friends.